The city of Peoria's waste management department was looking for a new campaign to help improve their recycling program. In our research, we found that the main issue wasn't that people were not recycling, but that they were not recycling properly. We decided to focus our campaign on the importance of sorting waste properly, and to stay away from typical trash/recycling imagery, we drew parallels to the importance of sorting in other aspects of our lives.
This campaign was created in collaboration with Ryan Morton (concept, copywriting) and Yolie Sanchez (concept, design).
Three Peoria Ads
Peoria Pills Ad
Peoria Socks Ad
Peoria Eggs Ad